Avid Launches Groovy Music City Software
Targeted for 7-12 Year-old Music Creators, Package Includes 128 General MIDI Instruments and a Library of Sounds and Loops
LAS VEGAS, NEV, 01/07/2009 -
Avid Technology Inc. (Nasdaq: AVID) today announced Groovy Music City, an easy-to-use software program that inspires 7- to 12-year-olds to be creative through music composition. Developed by the same team that created Sibelius® world-leading music education software, Groovy Music City takes all of the mystery out of complex musical concepts, while giving young Mac® or PC users the tools they need to have fun creating and sharing their own tunes.
Groovy Music City software accommodates any style of music and includes all of the basic musical elements required to create a song: melody, rhythm, chords, arpeggios, bass, tempo, dynamics and unique sound effects that complement a virtually unlimited number of music styles. In addition to accessing the full range of 128 general MIDI instruments, users can also attach a MIDI keyboard to create their own unique compositions. A library of sounds that includes patterns as well as individual sounds can also be used to create hip-hop, classical, jazz and contemporary styles of music as well as more traditional genres.
Groovy Music City software immerses customers into a futuristic city landscape adventure where users can move shapes and characters to create their own music. Shapes are used to represent music elements such as rhythms, melodies and chords. Then, the cartoon character they select literally walks them through the music creation process. As the characters move across the screen, the shapes/sounds they pass along the way play so users can see and hear how their music is progressing.
With Groovy Music City software, there is a safe, free, kid-friendly community site www.groovymusic.com, users can upload, share and get comments on the music they create. They can also rate songs posted by other kids, download them and view the weekly Top 10 Chart. To ensure complete safety, there is no chatting or messaging on the site. Feedback on uploaded songs is only given by choosing pre-written comments.
Pricing, Availability
Designed for Microsoft® Windows® 98/ XP/ 2000 as well as Mac OS X 10.2 or later systems, Groovy Music City software will be available on Avid’s e-store and select retailers, including Apple® stores, with a SRP of US$39.99.
About Sibelius
Sibelius is a leading music technology company for professionals, students, educators and enthusiasts. Sibelius was founded in 1993 and is headquartered in the UK, with offices in California, Australia, and Japan. Since the introduction of Sibelius® music notation software, Sibelius has developed and delivered a complete suite of products for the professional, educational and home user, ranging from Internet publishing to guitar software. Sibelius software is used in many schools in the UK, Australia and New Zealand, used by most of the major music academies and colleges, and many of the world’s leading music publishers. In 2006, Sibelius became a part of Avid Technology, Inc. For more information about Sibelius, please visit: www.sibelius.com
About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, and broadcast professionals -- as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid®, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. For more information about the company's Oscar, Grammy® and Emmy® award-winning products and services, visit www.avid.com, del.icio.us, Flickr, twitter and YouTube; connect with Avid on Facebook or subscribe to Avid Industry Buzz.
© 2009 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local reseller for prices outside the U.S. and Canada. Avid, DigiDesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Sundance Digital, the Pinnacle Pinwheel logo, Dazzle, Pinnacle ShowCenter, MovieBox, Session, KeyStudio, Fast Track, Torq, MixLab and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its affiliates in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.