Pinnacle Studio Video Editing Software Turns Gaming Sessions Into Video Masterpieces Ready To Be Shared
MOUNTAIN VIEW, Calif., 02/19/2008 - Pinnacle Systems, Inc., the consumer division of Avid Technology, Inc. (Nasdaq: AVID), reported today that Pinnacle Studio™ 11, its award-winning video editing software, is attracting customers from the booming game market. Coupled with video capture devices such as Pinnacle Video Transfer, Pinnacle Studio lets game enthusiasts have a fast, easy way to create and post videos that prove their record-breaking achievements and share their techniques for improved scores.
As Benoit Boudreau, who uses Pinnacle Studio to create and post videos of his record-breaking game scores on the Web explains, “Video is the most widely accepted method of proof. But I also use it to create how-to videos, showing my hand movements in slow-motion to help others learn how to improve their scores. High-quality videos tend to get more views than lower quality videos, so Studio is great for that.”
According to NPD Group, an organization that tracks US console and game sales, the US game market grew 43 percent in 2007. The Interactive Advertising Bureau projects continued growth with the number of PC gamers increasing from about 80 million in 2007 to 99 million in 2012 and the number of console/online gamers increasing from about 6.9 million in 2007 to 18.5 million by 2012.
To meet the video editing and budget needs of a broad range of consumers, the Pinnacle Studio version 11 family of products is available with prices starting at less than US$50 and includes Pinnacle Studio, Pinnacle Studio Plus and Pinnacle Studio Ultimate. The Pinnacle Studio product line is designed for Microsoft® Windows® XP and Windows Vista™ systems. It includes the automated and time-saving SmartMovie that has made Pinnacle Studio a compelling solution for anyone who wants to quickly create entertaining movies in just a few easy steps and post them to the Web with one-click publishing.
Even game enthusiasts who are inexperienced with video editing can use Pinnacle Studio to capture a game session, drag and drop it on the timeline, and edit it down to show the most interesting parts and the final score. For creating tutorials, users can choose from the robust selection of transitions, titles and special effects that are included with Pinnacle Studio. For example, after showing a technique at live play speed, the same step can be shown again in slow motion or even paused to show the technique with text added to explain the procedure.
Pricing, Availability
Available at e-tail and retail stores, Pinnacle Studio Plus version 11 and Pinnacle Studio Ultimate version 11 with full HD support have MSRPs of $99.99 and $129.99 respectively. The standard Pinnacle Studio version 11, without HD support, is available with an MSRP of $49.99.
About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company’s product lines including Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter®, and its flagship Pinnacle Studio™ line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.
About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy® award-winning products and services, visit www.avid.com.
© 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local reseller for prices outside the U.S. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage, Sundance Digital, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its affiliates in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.