The internet might not have started out as the number one destination for video, but it’s everywhere now. Social media platforms all prioritize video, from YouTube to TikTok and everything between, and websites are packed with videos as companies use it to bring their brands to life. But high quality video files are still large, so how do web developers use video files that can be easily streamed on mobile? That’s where WebM files come in handy.
A WebM file is a multimedia video file designed to be used with HTML5 and supported by the most popular web browsers like Chrome, Firefox, and Safari. WebM files when loaded onto websites are designed to play seamlessly on the web, such as in the background of a company’s homepage. But working with high quality videos can quickly slow down the speed of a website, and even though WebM files are smaller and more compressed than MOV files for example, if the video is quite long it can still take up a lot of room which eats into website storage space. Compressing or converting a WebM file reduces the size, letting you load it onto the web more easily.
Compressing any file is all about reducing the file size as much as possible while retaining the quality of the original file. Compressing a WebM file creates a smaller output which can be more easily transferred, uploaded and hosted on the web. A smaller WebM file will make the video on a website load and stream faster both on desktop and mobile, which in turn helps increase an audience’s time spent on the page engaging with the brand. The balance is to convert it into a file type in a way that makes the size smaller, but doesn’t negatively impact the quality of the video, and using high quality video editing software like Pinnacle Studio is the best way to retain quality when you convert a WebM.
If you want to run videos on your website, WebM files are a powerful container to hold high quality video and audio that can be easily streamed online. But the larger the size of a WebM the slower a website will load which affects the user experience and the time an audience will spend on the site. That can be improved by using Pinnacle Studio to compress the WebM file into a much smaller file but still retaining the quality of the original file. A website that loads videos quickly will give the audience a much better experience, keeping them engaged for longer.